An old chair from the Bavarian state parliament is on the wall, the red leather upholstery worn by many politicians-butt. Bitten teddy bears and faded T-shirts by Escada be on the shelves. The warehouse of the professional Ebay Trading Assistants Drop Shop looks like a cellar full of stuff.
HB DÜSSELDORF. "Sometimes you wonder myself, for how much money we get rid of some things," says Gerry Hague, managing director of drop-shop, the items into five adoption agencies Munich receives and adjusts for cash on eBay. Branded goods and collectors run well. Used commonplace products like Ikea furniture Swatch watches or reject the Drop Shop staff from it. For several months, Haag climb, but also the sales of brand-new mass products. Currently waiting for including a range of gift green living room ceiling, the remaining stock of a furniture store, to the buyer. Trading on eBay is changing. From the bargain-Flushing area, the auction site has long been developed serious distribution channel. According to generate the Cologne Institute ECC trading small and mid-sized retailers now a percentage of their total sales on Ebay, representing more than three billion euros this year.
Not a big sum, but "the distribution channel has potential," says Olaf Roik, e-commerce expert the Federation of German Retailers (HDE). The eBay brand is known. Especially from smaller companies, it brings the necessary customer traffic in the online business. Overall, the HDE members achieved this year, 18 percent more revenue on the Internet.
Larger chains react differently: "We prefer to offer remaining stock at the store," it says about the electronics retailer Media-Saturn. "Thanks to Ebay, we can tap new customer groups," can be announced, however Karstadt-Quelle.
Ebay will itself even more firmly on the needs of professional retailers: "So far we are the mainly products at the beginning or end of their Life cycle emerged, "says Stefan Gross-Selbeck, Managing Director eBay Germany. via the search option "new" should be reinforced, but the buyer aware of mass commercial offers.
Read more flashbacks to the important sectors in the large Handelsblatt.com-year history:
more>>> ... 
http://www.handelsblatt.com/pshb/fn/relhbi/sfn/buildhbi/cn/GoArt!200104, 204,016.838961 / SH/0/depot/0/index.html
0 comments:
Post a Comment